There are moments in a brand’s journey that feel like quiet confirmations… Like a whisper saying: you’re on the right path. Being featured by InStore Magazine is one of those moments for us. Not because of the visibility, but because of what it represents.
At Deep Purple Project, everything starts from a fascination with the imperfect beauty of crystals. And a desire to bring meaningful pieces into people’s lives, pieces that don’t just decorate a space, but transform how it feels.
So when a magazine like InStore, known for curating and highlighting unique brands in the jewelry and design world, chooses to share our amethyst crystals… it feels incredibly special. It reminds us that what we are building resonates beyond our own circle.
We’re honored to share that Deep Purple Project has been featured by InStore Magazine, a recognized publication in the jewelry and retail industry that highlights unique brands, emerging designers, and meaningful products from around the world.
InStore Magazine is a leading media platform in the jewelry and retail space, especially in the United States. It’s known for showcasing independent brands, trends, and products that stand out for their design, story, and originality.
Being featured by InStore means becoming part of a curated selection of brands that bring something different to the market, something with identity and purpose.
At Deep Purple Project, we work with natural amethyst from Uruguay, a country known for producing some of the most intense and high-quality purple tones in the world.
Our pieces are not just decorative objects, they are natural crystals for interior design.
Each amethyst carries:
Unique formations
Deep purple crystals, rich color variations
A sense of connection to nature
This is why amethyst decor has become a growing trend in interior design with crystals. it adds authenticity, texture, and emotional value to any space.
Each piece is unique, just like the one highlighted, shaped by nature over millions of years.
These small specimens are gorgeous from any angle, perfect for displaying at home or office. They will look great from any location in the room. Its small size also makes it perfect for placing on your nightstand. They also make beautiful and meaningful gifts.
Amethyst Stone on Stand with polished edges. Height: 4 inches stand included - Weight 0.5 Lb each display (250 gr.)
These jasper crystals with metal stand have the highest quality of the semi precious stones. Its colors are 100% natural.
Combine design and wellness by adding crystals to the decoration of your spaces.
Our agate version, with its mesmerizing natural patterns and vibrant colors — completely natural, never dyed or chemically treated.
Just as beautiful, but more impactful due to their size.
Perfect for larger, more complex spaces.
Polished amethyst stone - Height: 8 inches
Incredible Jasper 100% natural. 6.5 in tall.
If you’ve supported Deep Purple Project in any way, this milestone is also yours. Because every space transformed with one of our pieces is part of a bigger story.
Carla & Jess.
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